INFORMATION WARS AND MYTHOLOGY OF SOCIAL: IDEOLOGICAL, MENTAL AND MEDIA ASPECTS
In the modern epoch, there is a transformation of social space, forms of interaction between people. “Thinking models”, the so-called mental attitudes, are changing, that stipulates research of the processes of transformation of the mental aspects in a modern culture. The ideological and mental aspects are the dimensions where these modifications are reflected. One can measure social and cultural transformations, existing problems and development in the future through the mental aspect in retrospect and at the present time. A person becomes a “political being”, functioning as a subject of public life. One of the features of “post-modernization” of mass culture noted today is a some special network of the global information space with its own laws, which draws attention to the most acute or minor problems. In political science, a network approach to public administration is increasingly observed. Today, big data plays an important role in public administration. They are used to improve the policy in the field of interethnic relations, develop a strategy for the state's foreign information policy. Big data is used in the process of forming a particular policy. In the context of the use of big data, one can note the analysis of “digital citizenship” culture of network users, actors, formation technologies, socio-political effects. Determining the direction of information flows in a particular segment of social media, risks and technologies to overcome negative effects in the online environment is becoming increasingly important and relevant. In particular, this applies to information flows representing the problems of relations in international conflicts. In this context, concepts such as consciousness, including political consciousness, political culture, mentality and ideology are becoming increasingly important and relevant. The mental transformations observed today must also be taken into account in defining modern methods of teaching and education.
Keywords: information wars, social, ideology, mentality, media.