THE COVID 19 PANDEMIC AND THE TOURISM ACCOMMODATION SUBSECTOR: IMPACTS, SUGGESSTIONS AND EXPERIENCES
JACQUELINE MANGWANE, NDIVHUWO TSHIPALA
Abstract:
The COVID-19 pandemic is one of numerous crises that face Small Medium and Micro Enterprises (SMME’s) in the tourism-accommodation subsector. This study assessed the impacts of the COVID-19 pandemic on tourism – accommodation Small Medium and Micro Enterprises (SMME’s), the response measures taken by the industry as well as provide innovative interventions for a more resilient subsector. A qualitative approach where in-depth interviews was conducted with managers in the subsector within the Soshanguve Township. Empirical findings indicated the pandemic severely disrupting tourism- accommodation SMME’s operations, resulting in revenue loss, threat to employment security and increased debt. Innovative measures suggested included the introduction of mentorship and business advice, understanding of struggles, workshops and training as well as policies regarding the application for government relief funds. to be allocated to SMMEs in the tourism industry in the event of another pandemic.
Keywords: Tourism, Accommodation, SMMEs, Pandemic, COVID-19, Innovation, Resilience
DOI: 10.52950/4OSC-Athens.2024.8.003
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