EFFECTS OF FINANCIAL AND MORAL INCENTIVES ON EMPLOYEE MOTIVATION: A COMPARATIVE ANALYSIS ACROSS GENERATIONS X, Y, AND Z IN THE ALBANIAN BUSINESS LANDSCAPE
MISHELA RAPO
Abstract:
This research paper investigates the nuanced interplay between financial and moral incentives in shaping employee motivation across different generations (X, Y, and Z) within the context of the Albanian business landscape. The study aims to provide a comprehensive understanding of the preferences and motivations that drive employees from various generations to remain engaged and satisfied in their workplaces. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to collect data from a diverse sample of employees representing Generations X, Y, and Z across various industries in Albania. By examining the impact of financial incentives, such as competitive salaries, bonuses, and benefits, alongside moral incentives, including organizational culture, ethical practices, and social responsibility initiatives, the study seeks to identify patterns and differences in the factors influencing employee motivation. The findings are expected to shed light on the relative importance of financial and moral incentives for each generation, offering insights into the evolving preferences of the contemporary workforce. Moreover, the research aims to uncover potential generational variations in the perception of organizational values and their impact on long-term commitment to employers. Understanding the dynamics of employee motivation is crucial for Albanian businesses seeking to attract and retain talent in a competitive market. The research outcomes can guide human resource practices, enabling organizations to tailor their incentive strategies to align with the unique preferences and values of different generations, ultimately fostering a more satisfied and committed workforce. This study contributes to the existing literature by providing context-specific insights into the relationship between incentives and employee outcomes in the dynamic Albanian business environment.
Keywords: Financial Incentives, Moral Incentives, Employee Motivation, Albania.
DOI: 10.52950/4OSC-Athens.2024.8.005
PDF: Download